CEO Adi Tatarko recently described Houzz as five different companies under one roof - consisting of media, user-contributed content, referrals to professionals, discussion forums, and commerce all tied together. It charges a 15% fee to the merchant for items sold through the platform. Houzz is not handling shipments or inventory, and lets users connect directly with manufacturers. Houzz, the emerging marketplace for home decor and design that connects over 4 million professionals with 20 million home owners, released a new version of its marketplace platform that counts over one million items already. Similar to Lending Club, which is on file to go public and expected to IPO at a $5–6 billion valuation, Credit Karma could be the next high-profile, fin-tech IPO to follow. Last week, Credit Karma raised $75 million of growth capital, valuing the company at more than $1 billion, from a major (but undisclosed) late-stage investor and from existing investors Google Capital, Tiger Global, and Susquehanna Growth Equity. The SF-based company has already over 32 million users and does not charge any fees to the user instead, it generates revenue through its partnerships with financial institutions in return to directing customers who end up purchasing products. It also provides insights and analytics around favorable financing options and works with peer-to-peer lending platforms Lending Club and Prosper, as well as with 9 out of the top 10 banks in the U.S. It helps consumers find the most optimal financial product such as credit cards, loans and mortgages. Launched in 2008, Credit Karma provides information and education around personal financing. In the fin-tech space, Credit Karma is one to watch out for as a potential near-term IPO. We have Stripe high on our priority list and believe it has a lot of growth potential in the mobile payment space. Similar to how Facebook became a platform for games, gifts, etc., Stripe might soon become the go-to place for payment related tools and apps. The 18 months old startup already counts over 33 million transactions logging through its solution.īack to Stripe - its evolvement of being a marketplace for other applications is an indication for a successful and emerging star. Baremetrics’ analytics system can estimate a customer’s life time value, its possible churn rate, the right pricing model, and effectiveness of different promotion options. The first startup benefitting from the “Stripe Fund” is Baremetrics, a cloud-based data analytics company that provides insights into Stripe’s business customers. This development underscores Stripe’s success and its emergence as the leader in the mobile payment category. So if you’re looking to redecorate, Houzz may be the place to start.Stripe, Houzz and Credit Karma - emerging marketplace modelsĪ quick follow up to my post on payment provider Stripe from last week - its early investor General Catalyst has now dedicated a $10 million fund specifically targeted for seed stage startups that build their technology on top of Stripe’s payment application. This latest funding round is Houzz’s first since its last round in 2014, whereupon it raised $165 million in funding at a $2.3 billion valuation.
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Last year, we told you about the company’s new Visual Match tool, a deep learning-powered app for both iOS and Android that promises to make it “easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos.” And with more than 11 million home photos on Houzz and six million products on their Marketplace, there’s more than enough to discover. Indeed, Houzz has some of these features as well. The real estate and housing industry has become something of a tech darling, with a number of companies like Laurel and Wolf leveraging technology to bring home decorating into the 21st century. It’s no wonder that companies like Houzz are doing particularly well these days. Home professionals also have the option to advertise on Houzz for additional exposure to people in their local area.Īs of this month, Houzz claims to have 4o million monthly site visitors, and more than 1.5 million home professionals on the platform. Fitbit Versa 3Īnd Houzz doesn’t just sell products – it has a directory of over 1.5 million active home professionals worldwide where homeowners can go to see the projects they’ve completed and read customer reviews.
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